Maximizing Safety Shoes Store Sales with Data-Driven Precision on Google and Meta Platforms!
Published : 14 Aug 2025
The Challenge:
A B2B safety shoe distributor, specializing in premium brands like Puma and Albatross in the Middle East, faced a significant hurdle. While their primary focus was on catering to business-to-business (B2B) clients, they maintained an e-commerce website for direct consumer sales. The overarching challenge lay in the high price point of their safety shoes, making it challenging to attract both B2B and B2C customers.
Our Solution:
Recognizing the limitations of traditional direct advertising methods, particularly on platforms like Facebook and Instagram, we devised a multifaceted approach to address the client's unique needs. First and foremost, we pivoted our strategy towards capturing the attention of potential B2B clients by creating a dedicated landing page tailored specifically for bulk orders & launched B2B hyper-focused Google search ads.
We targeted individuals actively seeking safety shoes in large quantities with specific search terms. Through meticulous analysis of search queries associated with bulk orders, including specific product names, unique features, and related terms, we identified valuable insights into customer intent. Armed with this knowledge, we optimized Google Shopping ads to align precisely with these search terms, thereby driving increased B2C e-commerce sales.
We then devised a strategy to implement retargeting ads tailored for middle-of-the-funnel and bottom-of-the-funnel audiences, targeting both B2B bulk orders and B2C single product sales through META platforms (Facebook & Instagram).
The Result:
The strategic implementation of our tailored approach yielded tangible results for the client. By directing our efforts towards the lucrative B2B segment through targeted landing pages and specialized Google search ads, we successfully generated a surge in bulk order inquiries. Simultaneously, our optimized Google Shopping ads proved instrumental in enhancing B2C e-commerce sales, leveraging the insights gleaned from search term analysis. Furthermore, our strategic retargeting efforts with META ads ensured maximum engagement and conversion among customers. This holistic approach not only mitigated the challenge posed by the high price point of the product but also positioned the client for sustained growth and market dominance in the competitive safety shoe industry.